Life in Color Big Bang
In 2015 Life in Color, an SFX Company introduced the Big Bang world tour, was this tour traveled in several locations including Colombia, South Korea, United Kingdom, Ibiza, China Puerto Rico, Trinidad and Tobago Guatemala, Paraguay, Israel, Dominican Republic, Honduras Bolivia, Mexico, Costa Rica, Turkey, Canada, and more Life in Color did a Miami Style Festival, bringing everything from the branding to Istanbul.
In the course of this tour, I utilized a range of skills:
· Campaign Pieces: I contributed to creating the various campaign
materials to support Life in Color “Big Bang” in Istanbul
· Logo Design: I customized the Life in Color “Big Bang” logo,
which has become synonymous with the event.
Look and Feel: I tailored the “Big Bang” look from Life in Color to suit each country individually, making sure it stays consistent with our brand while also being mindful of cultural sensitivity.
· Brand Strategy: I played a pivotal role in crafting the brand
strategy, look and feel, and ensuring it resonated with our target audience.
· Collaterals: YouTube thumbnail, FB event page, social media kits, ads, billboard, flyer, and more