MLK Old School Concert

Lauderhill takes you on a captivating journey into a vibrant and diverse community that honors the legacy of the great civil rights leader Dr. Martin Luther King Jr. Experience the spirit of unity and equality as Lauderhill comes alive with inspiring events and activities designed to unite people. This month-long celebration consists of a scholarship given to kids in need for college, a Spelling Bee, the MLK Brain Bowl, and the MLK Old School Concert.

For this year, the MLK old-school concert featured SWV Blackstreet and Maxi Priest. The one-day event was promoted heavily and attracted people from all over South Florida.

Video

This engaging video has garnered substantial visibility across various digital platforms, including Facebook, YouTube, Instagram, and our official website.

Throughout the course of this project, I leveraged a diverse skill set that included:

• Curating a comprehensive collection of images
• Contributing to the video’s creative execution
• Providing art direction to ensure a visually stunning production
• Crafting collateral designs
• Developing a strategic plan for the video’s promotion and dissemination.

Campaign Pieces

• Campaign Pieces: I contributed to creating leading various campaign materials to support “MLK Concert.”
• Look and Feel: I lead the creation of the MLK Concert look and brand pieces, which has become synonymous with the event.
• Brand Strategy: I played a pivotal role in crafting the brand strategy, ensuring it resonated with our target audience.
• Campaign Strategy: I developed a comprehensive campaign strategy to maximize the event’s impact and reach.
• Leadership: I created the look and feel and  provided leadership and direction to the team, ensuring the project’s success.
• Social  Media:  I ensured the correct creatives were made to reach the proper target audience. This includes boosting on multiple social platforms. This is on
• Marketing: I crafted the marketing plan and monitored to amount of registrations, sponsors and vendors
• Campaign Execution: I oversaw the execution of the campaign, including boosting and targeting ads to reach a wider audience.
• Collaterals: Digital Flyer, Print Flyer, 4×8 sign, T-shirt, Forms, Eventbrite Cover, FB Cover, Newsletter, Ads for Magazine, Radio Commercial, TV Commercial, contest templates, count downs, artist spotlight, promotion creatives, email blast layouts, custom ads, day of show signs, reels, toolkit, Email blasts and more

Reels for social media

Email

We’ve found that email communication is an incredibly effective way to connect with our rapidly expanding audience, which now includes our resident database of over 13,000 individuals, our Lauderhill performing arts database, and various media partners. As part of our efforts to promote the MLK event, I contacted multiple media outlets, including radio stations, bloggers, social media influencers, and newspapers, among others.

In preparation for the MLK Concert, we had a specific target for ticket sales. To achieve this goal, we implemented a targeted email campaign, reaching out to individuals who have previously attended concerts featuring artists similar to those inspired by MLK. The following email was carefully crafted, featuring a link to purchase tickets and an enticing subject line to capture the audience’s attention.

Email Sent to Audience  Click Here [x] 

Radio

This radio commercial was used to promote this event on several Caribbean, R&B, Hip Hop, American and old school radio station.

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