City of Coral Gables Downtown Series

The City of Coral Gables wanted its residents to participate in several events to promote its downtown and keep the residents healthy and entertained. This three-part series consisted of Wellness Wednesdays, Mommy Boot Camp, Jazz in the Gables, and Movies on the Mile.

In the course of this project, I utilized a range of skills:

• Campaign Pieces: I contributed to creating the various campaign materials to support the Coral Gables Downtown Series
• Look and Feel: Utilizing the branding elements specific to Coral Gables brand. I designed brands for Four different programs that could stand alone as well as together.
• Brand Strategy: I played a pivotal role in crafting the brand strategy, look and feel, and ensuring it resonated with our target audience.
• Collaterals: YouTube thumbnail, FB event page, ads, social media kits, billboard, flyer, and more