Digital Marketing
With me leading my team was able to market 250+ special events and over 20 campaigns over the course of the past year.
- Increased the City’s email contacts by 5,800+ in a year
- 702,089 individual emails from notifications
- Residents have opened over 244,651 City emails, reflecting an open rate performance increase from 31.63% to 34% (Industry Average 21%).
Social Media
- In terms of engagement, the most successful social media post was the a Valentine’s Day post on Instagram, amassing over 5,950 views and 144 shares.
- Introduced new platforms like Threads and Nextdoor to enhance the City’s online presence.
- Expanded and improved engagement on social media platforms, including growing our friends list.
Website
- Increased City website’s new visitor traffic by a remarkable 83%.
- 1,586,033 total page views