Jammin in the Park

Jammin in the Park is an Old School R&B Concert hosted by the City of Lauderhill. Paired with causes such as children who are in areas that are in poverty who want to golf and COVID-19 prevention. Lauderhill has successfully thrown this event for nine years. This years event headliners featured Montell Jordan, Gyptian and various other artist.

In the course of this project, I utilized a range of skills:

• Video Editing: I skillfully edited the video to ensure its compelling and informative content.
• Campaign Pieces: I contributed to creating leading various campaign materials to support “Jammin in the Park.”
• Logo Design: I lead the creation of the “Jammin” logo, which has become synonymous with the event.
• Brand Strategy: I played a pivotal role in crafting the brand strategy, ensuring it resonated with our target audience.
• Campaign Strategy: I developed a comprehensive campaign strategy to maximize the event’s impact and reach.
• Leadership: I provided leadership and direction to the team, ensuring the project’s success.
• Social  Media:  I ensured the correct creatives were made to reach the proper target audience. This includes boosting on multiple social platforms.
• Marketing: I crafted the marketing plan and monitored to amount of registrations
• Campaign Execution: I oversaw the execution of the campaign, including boosting and targeting ads to reach a wider audience.
• Collaterals: Digital Flyer, Print Flyer, 4×8 sign, Artist Spotlight, Eventbrite Cover, FB Cover, Newsletter, Ads for Magazine, Radio Commercial, TV Commercial, Backstage Backdrop, Backstage, VIP, Car passes, day of show signs, reels videos for tv, Email blasts and more

Reels for social media

Email

We’ve discovered that sending emails is a great way to talk to lots of people, like the 13,000 folks in our database, the Lauderhill performing arts group, and our media friends. To get the word out about the MLK event, I reached out to radio stations, bloggers, social media stars, and newspapers.

For the Jammin Concert, a totally free show, we wanted to let folks all over South Florida know about it. So, we used words like “outdoor concerts,” “90s hip hop,” and “dance hall” to reach out to the right folks. To make sure we got the word out to people who love this kind of music, we sent emails to those who’ve gone to concerts with artists similar to the ones who inspired the Jammin Concert. Check out the email below with a link to get tickets and an exciting subject line to grab your attention.

Email Sent to Audience  Click Here [x] 

Radio

This radio commercial was used to promote this event on several Caribbean, R&B, Hip Hop, American and old school radio station.

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