Pink Up Lauderhill

The City of Lauderhill has hosted an annual “Pink Up” event for three years. This two-day extravaganza receives a significant branding boost thanks to the dedicated efforts of our marketing department. The video presented above was meticulously crafted to promote the third installment of this remarkable event. It has been prominently showcased in numerous email campaigns and promotional reels. Moreover, this engaging video has garnered substantial visibility across various digital platforms, including Facebook, YouTube, Instagram, and our official website.

In the course of this project, I utilized a range of skills:

• Video Editing: I skillfully edited the video to ensure its compelling and informative content.
• Campaign Pieces: I contributed to creating various campaign materials to support “Pink Up.”
• Logo Design: I designed the eye-catching “Pink Up” logo, which has become synonymous with the event.
• Brand Strategy: I played a pivotal role in crafting the brand strategy, ensuring it resonated with our target audience.
• Campaign Strategy: I developed a comprehensive campaign strategy to maximize the event’s impact and reach.
• Leadership: I provided leadership and direction to the team, ensuring the project’s success.
• Social Change: “Pink Up” is not just an event; it’s a movement for social change, and I actively contributed to its advancement.
• Presenter: I served as a presenter, effectively conveying the event’s message and significance.
• Campaign Execution: I oversaw the execution of the campaign, including boosting and targeting ads to reach a wider audience.
• Collaterals: Digital Flyer, Print Flyer, 4×8 sign, Survivors Posters, Forms, Eventbrite Cover, FB Cover, Newsletter, Ads for Magazines, Radio Commercial, TV Commercial, day show signs, reels, Sponsor Banner, T-shirts, Drawstring Bags, Email blasts, and more

The annual “Pink Up” event is more than just an occasion; it symbolizes our commitment to making a positive change in our community. The video and its comprehensive campaign have played a vital role in spreading awareness and rallying support for this important cause.

Reels for social media

Email

Email communication has proven to be an effective means of reaching out to our ever-expanding database of residents, which currently stands at over 13,000 strong. Throughout the planning of the Pink Up event, I developed a comprehensive email strategy, tailoring our messages to different recipient groups.

Here’s a breakdown of the email strategy I implemented:

Biker Engagement Emails: I created targeted emails for individuals who have previously participated in our biking events, including those from previous years and our ongoing slow roll events. These emails aimed to re-engage and excite them about joining us again.

Prospective Participant Outreach: For those who have yet to experience our events, I designed emails that encouraged them to become part of our biking community. These messages highlighted the benefits and excitement of joining our events for the first time.

Vendor and Sponsor Communications: I also crafted emails directed at potential vendors and sponsors, showcasing the unique opportunities for them to get involved and support our event. These emails were tailored to their interests and needs. 

Vendor and Sponsor Email  Click Here [x]  |   Pink Up Email Click Here [x] 

Additionally, I took charge of communicating vital information to our riders the night before the bike ride. In this letter, I reminded them about what to bring and emphasized safety rules to ensure a smooth and secure biking experience.

Throughout this project, I employed a diverse set of skills, including:

• Content Writing: I crafted compelling email content, ensuring that each message resonated with its respective audience.

• Video Integration: I repurposed and incorporated edited videos into our email campaigns, enhancing our communication with engaging visual content.

• Leadership: I provided strong leadership and guidance to the team, ensuring that the correct emails, including a reminder of appropriate attire, were sent out to all riders.

• Marketing Strategy: I developed a comprehensive marketing plan that encompassed the entire campaign, from initial outreach to monitoring key metrics such as registration numbers, sponsorship acquisition, and vendor participation.

By leveraging these skills and strategies, we successfully engaged our community, rallied bikers, secured support from sponsors and vendors, and ensured that everyone was well-prepared for an enjoyable and safe biking experience during the Pink Up event.