Walk for Peace
In recognition of gun violence awareness month, the city of Lauderhill held a walk for peace. The walk for peace started at the city of Lauderhill’s police department and ended at the city of Lauderhill’s City Hall. Several leaders from the community stuck together chanting, peaceful chance as they walked the streets of Lauderhill, taking a stand for peace in conjunction with the Walk for Peace, the city of Lauderhill Health, a resource healthier their free health resources were provided childcare and other resources.
In the course of this project, I utilized a range of skills:
- Campaign Pieces: I contributed to leading various campaign materials to support “Resource Fair and Walk for Peace.”
- Look and Feel: I lead the creation of the Walk for Peace look and feel including the use of orange that is the color universally for Gun Violence awareness, which has become synonymous with the event.
- Brand Strategy: I played a pivotal role in crafting the brand strategy, ensuring it resonated with our target audience.
- Campaign Strategy: I developed a comprehensive campaign strategy to maximize the event’s impact and reach.
- Leadership: I provided leadership and direction to the team, ensuring the project’s success.
- Social Media: I ensured the correct creatives were made to reach the proper target audience. This includes boosting on multiple social platforms.
- Marketing: I crafted the marketing plan and monitored to amount of registrations, sponsors and vendors
- Campaign Execution: I oversaw the execution of the campaign, including boosting and targeting ads to reach a wider audience.
- Collaterals: Digital Flyer, Print Flyer, 4×8 sign, T-shirt, Forms, Eventbrite Cover, FB Cover, Newsletter, Ads for Magazine, Radio Commercial, TV Commercial,, day of show signs, reels, Email blasts and more
Reels for social media
Social Media Caption
I wrote the social media text below and promoted this event on the following platforms Instagram, Nextdoor and Facebook
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The City of Lauderhill’s Walk for Peace, presented by
Commissioner Melissa P. Dunn
Wear orange 🟧 and make a positive impact in our community! Join us during National Gun Violence Awareness Month as we
walk for peace! Our community walk is a powerful way to honor victims of gun violence and raise awareness about this important issue.
Saturday, June 3rd 2023 | 7:00 am – 10:00 am
Walk Registration – 7:00 am
Community Walk – 8:00 am
📍Lauderhill Police Department -6279 W. Oakland Park Blvd.
Register NOW: www.lauderhill-Fl.gov/peace
For more information, please call 954-777-2041.
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Media outreach played a vital role in this event’s success. We created a special list to connect with community leaders and government officials, ensuring that our cause received the recognition it deserved.
To streamline communication for this event, I crafted two emails: one to provide essential information to walkers for the day of the event and another to inform everyone about both the Walk For Peace and the Resource Fair. We also designed a data collection form to gather information from all participants, which will be valuable for future endeavors.
Email Sent to Audience Click Here [x] | Email Sent to the Walkers Day Before Click Here [x]
English Radio Commercial
CreoleRadio Commercial
Radio
This radio commercial was used to promote this event on several Caribbean, R&B, Hip Hop, American and old school radio station.
I played a key role as the main point of contact for both Haitian and American radio stations, bloggers, and negotiated
radio advertisements, Facebook promotions, email campaigns, boosted posts, and interview schedules for this event.
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