In 2013, Chick-fil-A partnered with the virtual school I was working for, VSCHOOLZ, to promote an innovative program designed to teach kids how to remember names more effectively. The program used the association mnemonic technique, where students associated the first letter of a person's name with an animal or object to create a memorable connection—for example, linking "Liz" with "lizard." This flyer highlights the launch of this exciting new partnership.
