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For the past three years, the City of Lauderhill has proudly hosted the annual “Pink Up” event, a two-day extravaganza dedicated to raising awareness and promoting social change. This impactful initiative receives significant branding and promotional support, with the marketing department playing a central role in its success.
As part of this year’s campaign, I created a compelling promotional video that served as a cornerstone for the event’s marketing efforts. This video was featured prominently in email campaigns, promotional reels, and across multiple digital platforms, including Facebook, Instagram, YouTube, and the City’s official website, where it received widespread engagement and visibility.
Throughout this project, I applied a diverse skill set to ensure the event’s success:
Video Editing: Produced and refined a captivating video to highlight the event and its mission.
Campaign Materials: Designed and contributed to the creation of various materials to support “Pink Up.”
Logo Design: Designed the distinctive and memorable “Pink Up” logo, which has become synonymous with the event.
Brand Strategy: Developed a cohesive brand strategy to ensure the campaign resonated with the community and its stakeholders.
Campaign Strategy: Created a comprehensive campaign strategy to enhance awareness, engagement, and participation.
Leadership: Directed and managed the creative team, ensuring smooth coordination and successful execution of deliverables.
Social Impact: Contributed to the movement’s mission of fostering social change and raising awareness.
Presenting: Served as a presenter, effectively communicating the event’s importance and driving audience connection.
Campaign Execution: Oversaw campaign execution, including ad boosting, targeting, and creative rollouts to maximize reach.
Collateral Delivered:
Digital flyers, print flyers, 4×8 signage, survivor posters, registration forms, Eventbrite covers, Facebook covers, newsletters, magazine ads, radio commercials, TV commercials, day-of-show signage, sponsor banners, T-shirts, drawstring bags, reels, email blasts, among others.
Digital flyers, print flyers, 4×8 signage, survivor posters, registration forms, Eventbrite covers, Facebook covers, newsletters, magazine ads, radio commercials, TV commercials, day-of-show signage, sponsor banners, T-shirts, drawstring bags, reels, email blasts, among others.
“Pink Up” is more than just an event; it’s a movement dedicated to making a meaningful difference in the community. Through strategic branding, creative content, and effective outreach, I contributed to amplifying its message and rallying support for this impactful cause.
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