With me leading my team was able to market 250+ special events and over 20 campaigns over the course of the past year.
Email
Increased the City’s email contacts by 5,800+ in a year
702,089 individual emails from notifications
Residents have opened over 244,651 City emails, reflecting an open rate performance increase from 31.63% to 34% (Industry Average 21%).
Social Media
In terms of engagement, the most successful social media post was the a Valentine’s Day post on Instagram, amassing over 5,950 views and 144 shares.
Introduced new platforms like Threads and Nextdoor to enhance the City’s online presence.
Expanded and improved engagement on social media platforms, including growing our friends list.
Website
Increased City website’s new visitor traffic by a remarkable 83%.
1,586,033 total page views
