Campaign Pieces
Campaign Pieces: I contributed to creating leading various campaign materials to support “MLK Concert.”
Look and Feel: I lead the creation of the MLK Concert look and brand pieces, which has become synonymous with the event.
Brand Strategy: I played a pivotal role in crafting the brand strategy, ensuring it resonated with our target audience.
Campaign Strategy: I developed a comprehensive campaign strategy to maximize the event’s impact and reach.
Leadership: I created the look and feel and provided leadership and direction to the team, ensuring the project’s success.
Social Media: I ensured the correct creatives were made to reach the proper target audience. This includes boosting on multiple social platforms. This is on
Marketing: I crafted the marketing plan and monitored to amount of registrations, sponsors and vendors
Campaign Execution: I oversaw the execution of the campaign, including boosting and targeting ads to reach a wider audience.
Collaterals: Digital Flyer, Print Flyer, 4×8 sign, T-shirt, Forms, Eventbrite Cover, FB Cover, Newsletter, Ads for Magazine, Radio Commercial, TV Commercial, contest templates, count downs, artist spotlight, promotion creatives, email blast layouts, custom ads, day of show signs, reels, toolkit, Email blasts and more
