SHINES was launched in 2020 as a groundbreaking initiative during a time when businesses and communities faced unprecedented challenges. Designed to equip new businesses with essential skills for growth, SHINES aimed to help entrepreneurs not only thrive in the City of Lauderhill but also succeed on a broader scale. I directed this innovative program from its inception, managing the project’s development, implementation, and evolution. Over time, I successfully increased the number of businesses participating and expanded the program's outreach to better connect with the target audience.
Throughout this project, I utilized a diverse range of skills to drive its success:
Video Editing: Produced compelling and informative videos and reels to highlight the program’s impact.
Campaign Materials: Led the creation of diverse campaign materials to support SHINES and its participants.
Logo Design: Designed the “SHINES” logo, which has become synonymous with the program’s identity.
Brand Strategy: Developed a cohesive brand strategy to ensure the program resonated with its intended audience.
Campaign Strategy: Crafted and implemented a strategic campaign to maximize visibility and participation.
Content Writing: Authored content for Kajabi modules, including detailed lesson descriptions that aligned with the program’s objectives.
Leadership: Provided leadership and direction to the team, ensuring smooth execution and impactful results.
Social Media Management: Created and managed targeted creatives, boosting engagement across multiple platforms.
Marketing: Designed a comprehensive marketing plan and tracked registrations to measure program success.
Campaign Execution: Oversaw all aspects of the campaign, from ad targeting and boosting to creative rollouts.
Collateral Delivered:
Digital flyers, print flyers, 4×8 signage, instructor spotlights, newsletters, magazine ads, radio and TV commercials, event backdrops, Kajabi website and thumbnails, instructor pages, lesson descriptions for Kajabi modules, Lauderhill webpage content, day-of-event signage, TV reels, email blasts, and more.
Digital flyers, print flyers, 4×8 signage, instructor spotlights, newsletters, magazine ads, radio and TV commercials, event backdrops, Kajabi website and thumbnails, instructor pages, lesson descriptions for Kajabi modules, Lauderhill webpage content, day-of-event signage, TV reels, email blasts, and more.
The SHINES program exemplifies my ability to create and manage multi-faceted initiatives that empower businesses, drive engagement, and deliver long-term value to the community while seamlessly integrating content creation and innovative strategies.
Social Media Caption
I wrote the social media text below, recorded the first video and promoted this event on the following platforms Instagram, X and Facebook
–🌟 Calling all entrepreneurs in Lauderhill! 🌟 Ready to transform your business dreams into reality? Join #LauderhillShines
– a FREE 12-week virtual course for new business owners!
📅 Mark your calendars! Classes start on September 13, 2023. Don’t let this chance slip away to gain the knowledge, skills, and abilities
you need to thrive in your entrepreneurial journey. Apply online from August 1 to August 30, 2023, at Lauderhill-fl.gov/Shines. Secure your
spot today!
💼 What’s in store for you?
🔹 Learn from the pros: Tap into the expertise of local business leaders and City Officials as they guide you through four online modules.
🔹 Engage in live Q&A: Get your burning questions answered and overcome challenges in weekly interactive sessions.
🔹 Elevate your craft: Access exclusive insights and strategies in live master classes to make your business stand out.
🔹 Learn from the pros: Tap into the expertise of local business leaders and City Officials as they guide you through four online modules.
🔹 Engage in live Q&A: Get your burning questions answered and overcome challenges in weekly interactive sessions.
🔹 Elevate your craft: Access exclusive insights and strategies in live master classes to make your business stand out.
📚 The 12-week program covers essential topics:
1️⃣ Doing Business in Lauderhill: Connect with City officials, learn regulations, and chart your path to success in Lauderhill.
2️⃣ Laying a Strong Foundation: Secure capital, negotiate contracts, and build a resilient business base.
3️⃣ Getting Customers: Master marketing, social media, and networking to attract and retain customers.
4️⃣ Scaling Your Business:
1️⃣ Doing Business in Lauderhill: Connect with City officials, learn regulations, and chart your path to success in Lauderhill.
2️⃣ Laying a Strong Foundation: Secure capital, negotiate contracts, and build a resilient business base.
3️⃣ Getting Customers: Master marketing, social media, and networking to attract and retain customers.
4️⃣ Scaling Your Business:
Unlock secrets to certifications and lucrative government contracts from industry experts.
📞 For more information, call 954-777-2041. Seize this opportunity to empower your business!
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